For White Lies, I asked her to come up with a cover that would help me to build a brand. I wanted something that would be recognisably an “Ellie Holmes cover”. Pinning down that elusive idea was never going to be easy. We made a few false turns on the way but I thought you might find it useful to see where we started and where we finished up.
In order to build the brand we used the same font for my name and the title of the book but not the same colours – hard to use cerise pink for the title when the book is called White Lies. We also used an image of a woman walking away as another echo of The Flower Seller.
My two favourites were the lower two images. I love the autumnal colours of the image on the left but I was initially drawn to the image on the right. We almost went for the summer image but at the last minute I became worried that it was too similar to The Flower Seller.
I wanted to build a brand, remember but The Flower Seller and White Lies are stand alone stories. They may be set in the same location and feature some of the same places and minor characters but they are not part of a series. I was concerned that if I went for the summer cover it was actually too much like The Flower Seller and readers may think I was indicating the books were part of a series. This brand building stuff is complicated!
It took four more contact sheets of the lower two images, with various tweaks along the way, before we finally hit on a version that worked. I think when a reader sees The Flower Seller and White Lies side by side they will identify a brand through the fonts and the figure but not be misled into thinking they are part of a series. I hope so, anyway.
Here is my new cover. I love it. What do you think?
I have signed up for previous fringe events and have always found them helpful and informative. So why not give it a go?
This is what ALLi have to say about the event on their website:-
“Indie Author Fringe is a three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), fringe to the major global publishing fairs.
ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere.
Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend some live sessions, no matter where they’re located. (But don’t worry, we don’t expect you to stay up all night! You can always catch up later.)
Over the course of the year, we take authors across all stages of the author-publishing journey: writing, editorial, design, production, distribution, sales, marketing, rights licensing, money matters and living the indie author life. And thanks to the generosity of our speakers and sponsors, it’s free.”
Technically, the answer to that question is yes. Not everyone, however, is cut out to do it and fewer still can do it and enjoy it.
As with so much, it comes down to how much you want something and how much time and effort you are willing to put in to achieve it. Too many people say they want something but baulk at the work it takes to accomplish it.
Being an indie author is not easy. Whilst you can build up a support network, you need to have a strong sense of who you are as an author and where your books sit in the market place. You need to be able to trust your own judgement. You are the only one who has your back.
As an indie author, even if you hire others to do some of the work for you, the ultimate responsibility for what they produce lies with you. You have to check and recheck and check again to ensure a quality of output is achieved that you are happy with. You are the Managing Director, the CEO, the buck stops with you.
The glory, however, needs to be shared. Remember to thank people for the work they have done. It costs nothing to be nice. If people pay you a compliment on your cover, don’t forget to mention your cover designer. If people praise the professional look of your book, namecheck your editor and others who have contributed their time and talent to making your dream happen. Always, always acknowledge and thank and pay it forward.
And Don’t rush things. Your goals should be to produce the best books you can and build a sustainable career for yourself. That won’t happen overnight. Have patience and plan out a schedule that is achievable. Remember there are only 24 hours in every day and you should be sleeping for eight of them! You might want to do it all, you may even succeed for a while but eventually you will crash and burn. Remember that story about the tortoise and the hare from when you were a child? A slow and steady approach is better both for achieving longevity and for your health.