So here I was – four courses in one day. Polishing your Manuscript; The Language of Crime; Whodunnit – How it’s Done and finally Reaching your Readers but before I talk about them, a word about the previous evening.
The Beauty of Small Presses
My friends and I went to the Meet the Editors Panel. It was an interesting discussion marred only by poor acoustics. It highlighted the incredible work small, independent presses do. There are so many passionate people in this field of endeavour and of the ones represented on the panel most did not draw a wage from their businesses.
They obviously had a skewed view but it chimed with my own experience. At a large publishing house you run the risk of being a product, at a small press, you are a writer. It’s a very important distinction. There are some quality presses out there, some very niche, some with wider appeal. Many started their businesses in the wake of the crash and we are now blessed with a proliferation of companies giving writers more choice than ever. I would urge you not to close your minds to small presses.
While the previous day’s intensive, day-long course was immersive, today the four courses were each an hour long, providing no more than a whistle stop tour through the highlights of the subjects they were covering.
In a last minute change, I decided to swap Polishing your Manuscript for Publicising your Book with author and journalist Maria McCarthy. The key points to take from the talk were (a) ask for a copy of your press release for your files so that you can update it and use it again in the future (b) if you are asked to appear on TV think very carefully about what you are going to wear – stay away from patterns or anything that shows tan lines. Stick to bold, primary colours. Maria then talked us through what makes a great press release including the importance of the 5 Ws – Who, What, When, Where and Why.
Crime Readers are the crack cocaine users of books
Then it was on to the Language of Crime with author Helen Fields. This was an interesting talk with a standout handout – possibly the best one of the whole weekend. Helen talked about the modern crime novel which has snappy dialogue and is short on description. She described readers of crime as the crack cocaine users of books. As writers in the genre, you have to keep giving them their highs or risk them seeking them elsewhere. Readers are there for the thrill of the ride. We forget that at our peril.
Next was Whodunnit and How’s It’s Done with Linda Bennett the Director and Commissioning Editor at Salt Publishing. I must have been flagging at the halfway point on a very hot day as I have very little recollection of the hour I spent in Linda’s company. My fault, I am sure, not hers.
Social Media Know How
Finally, it was on to Reaching your Readers with author M G Leonard. Wow it was hot in that room. It was late afternoon on one of the hottest days of the year and the room was packed. We were all wilting and frantically fanning ourselves just to get some air. For anyone to hold the attention of the people in that room in those conditions is testament to the force of nature that was M G Leonard. What a wonderful bundle of energy she was. Darting to and fro, looking, annoyingly, as cool as a cucumber, whilst flashing up a wonderful bullet point presentation on the screen behind her.
The talk was packed full of useful stuff, funny and engaging. She also rivalled Helen Fields for the best handout of the conference although it came later by email. Her key points were that online is: a crowded marketplace, a shop window, a creative playground, a community hub, WORK, TIME CONSUMING and UNPAID [her capitals]. Her recommendations were: work out what presence you need to generate work or sell your product, figure out your strengths and use corresponding platforms, what are your criteria for success, track analytics where you can, review your presence online regularly. IS THE TIME YOU SPEND ONLINE WORTHWHILE? [my capitals].
It was a busy, tiring and informative day. With so much to take in, the beauty of the handouts came into their own. Nuggets of wise information and advice I will return to again and again as an aide memoire for the future. I would highly recommend attending talks by Helen Fields and M G Leonard, in particular, if you ever get the chance.