1. To create a schedule that works for you and your audience
Posting regularly is the key to a vibrant and engaging blog but your schedule has to be realistic. Too busy and you will never meet your target, too little and no one will visit.
2. To respect and meet deadlines
Once you have a deadline, even if it is a self-imposed one, it is hugely satisfying when you meet it and great practice for when someone else is setting deadlines for you in the future.
3. To come up with interesting headlines
You have created what you hope is an interesting blog but how do you get anyone to take a look? You need to cultivate the art of writing good headlines. They have to neatly sum up what your blog is about but be punchy enough to catch the eye.
4. To pick illustrations that bring interest and colour to your blog
Pictures paint a thousand words…..you can create great copy but without some pictures to break up the text your readers will quickly lose interest. Photos that add life and interest to your piece – quirky, arresting or funny images are best. I use my own photos or Flickr Creative Commons for my blogs. If you are using Flickr Creative Commons always remember to add a credit to the person who took the photo, add the link to the photo on Flickr and acknowledge the licence under which you are allowed to use it, linking to that as well.
5. To write to a set length
Blogs can be any length but too short and you will leave readers feeling unsatisfied, too long and readers will not finish the piece. For me the Goldilocks length is around 500-600 words. It’s long enough to get your point across but not so long that you start to ramble.
6. To learn how to structure an article
Articles like stories need a beginning, middle and end. You usher your readers in, explaining what the post will be about, you get to the heart of the issue and then you give them your conclusions and leave them with something to take away.
7. To learn how to promote
Putting your blogs out there is one thing, getting people to read them is something else. Leaning how to promote your blog is key. Pointing people to your blogs via social media and using your own website brings readers who may not have found you otherwise.
8. To learn how to interact with others
When people take the time and trouble to comment on your blog, be sure to check in and thank them or answer any questions they may raise. It’s basic good manners but it also gives you a chance to interact with your readers. I have met (in a virtual sense) some lovely people through blogging and have discovered some wonderful new writers.
9. To learn presentation skills
Make your blog as attractive and user friendly as possible. White writing on a red background or red writing on a black background may look funky but you try reading a long blog like that. Your eyes will tire and you’ll give up however good the writing may be.
10. To play nicely
Okay – I didn’t need to learn this skill but when it comes to blogging, as with all social media, it is a handy thing to remember. Be supportive of other bloggers, encouraging them when they are down, celebrating with them when are up. Liking, commenting on and following other people’s blogs makes you part of a wonderfully supportive network and you never know they might follow you back.