When you are running a business as an author your reputation is everything. A good reputation is a hard thing to achieve and an all too easy thing to lose. Here are my rules for using social media:-
Never go anywhere near Twitter or Facebook when drunk.
Never give in to the temptation to hit back at someone who has hurt you.
Never Tweet or Post when you are feeling cranky – the result is not going to be pretty.
Always be polite.
Try to thank people for their RTs individually if possible. If you belong to a tweet group you should post a thank you to the group at large.
Remember you are your brand so self edit before you post.
Try to pay good things forward wherever possible.
Never respond to criticism by trying to defend yourself.
Don’t post a reply to bad reviews. Take them on the chin and move on.
Don’t take yourself or others too seriously – social media is meant to be fun.