Earlier this week I blogged about the need to refill the well without apology if you are an introvert i.e. factoring in down time after every social engagement to allow yourself a chance to recover. From a writing perspective this is crucial too. A lot of writers are introverts. We spend the majority of our days in solitude typing away on our keyboards living in fantasy worlds of our own construction. It is important to have some interaction with the outside world, of course, but we don’t feel as though we are missing out if we are not at every party or social gathering.
That’s all well and good but what happens when your book is written and it’s time to get the word out? Suddenly the introvert has to become, to a greater or lesser degree, an extrovert whether they like it or not.
I have found myself in that situation a lot this summer as I have been hand selling my book at various craft fairs or summer fetes. It is not something I would choose to do for fun. But this year for me (my first of publication) is all about trying different things and seeing what works.
The idea of being ‘up’ for a social engagement of several hours, interacting with the public throughout and basically being ‘on duty’ does not exactly gladden my heart. Leaving aside the practicalities of whether the event is a success from a selling point of view (a mixed bag on that front) or whether spending the time in my study writing would have been more productive (quite possibly), the simple act of being ‘on duty’ for any length of time in a social situation is exhausting for an introvert like me.
As writers who wish to sell books we have to be prepared to push ourselves out there. No one else is going to do it for us. Even the superstars have to do their fair share of marketing, the only difference is they have a team to organise it, the writer still has to do it. For the rest of us, we are our own teams.
The internet and social media have allowed introverts to project themselves into the wider world from the comfort of home but not everything can be done through a computer screen. Sometimes, showing up in person is the only way. Writers who are introverts need to work out how much face to face contact they can take on. Be realistic. Just because you should be doing all these things because someone else who is successful told you you should does not mean that you will be able to handle it. We are all different. Know your limitations and work within them. If you attempt to suppress your nature by trying to be all things to all people you will crash and burn, it’s a question of when not if.
The world won’t stop turning if you attend three events instead of four but taking your introverted nature into account when planning your marketing strategy may make all the difference between success and failure. Better to succeed on your own terms and enjoy the experience than spread yourself too thinly. If you go for the full on option and pretend like you are an extrovert you may still achieve success but at what cost? My guess is you’ll be miserable and exhausted and that, for me, is too high a price to pay.
As you will be aware if you read my post from earlier this week the cover of my book The Flower Seller is taking part in Author Shout’s Cover Wars this week 24th July – 30th July. As I type this I am currently in the lead but only by 7 votes! If you like the cover and would like to vote you can do so by visiting the Author Shout site http://authorshout.com/cover-wars/ You will need to like their Facebook page, tweet or G+ them and then you are able to vote for your favourite cover BUT you must only vote once in every 24 hour period of your vote will not count.
If you are already voting for the cover of The Flower Seller – and I know a lot of you are – thank you so much! #goteamellie!